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Wine retailer sees 80,000 downloads of commerce app, an online wine retailer, has extended its brand to the iPhone platform with an application that has seen more than 80,000 downloads.

The application features more than 45,000 different wines. This is’s first step in an ongoing quest to meld wine on the mobile platform.

“ sits at the intersection of wine and innovation,” said Rich Bergsund, CEO of, San Francisco. “This is part of innovation.” is the nation’s No. 1 online wine retailer, according to Internet Retailer magazine’s annual ranking of Web sites by revenue. The retailer offers wines, wine gifts, gift baskets and monthly wine clubs.

The application was released Dec. 18 and has more than 1,000 reviews.

Want some cheese with that wine?
The application features a shopping cart that lets consumers buy wine directly from the application.

Consumers can also find wine descriptions, professional ratings and winemaker notes. Consumers can also get pricing information and label images.

There is also a virtual wine cellar where consumers can save specific bottles of wine.

Additionally, consumers can create shopping lists, rate wines and share them with others.’s iPhone application will soon feature a Wine & Dine tool that pairs a list of suitable wines with the main ingredients of a consumer’s inputted dish ingredients.

For example, when a consumer enters the terms “poultry” and “spicy” into the application, it will render a list of up to 43 complementary wines.

The Wine & Dine section will also pair wines with cheeses and desserts.

Mr. Bergsund said the most important feature of the application is the wine information such as its region, varietal, professional ratings and winemaker notes.

“People also seem to enjoy making wine lists and sharing them with friends,” Mr. Bergsund said. “Commerce is secondary.”’s application is being marketed by word of mouth and via the PC Web site at

The application is targeted to consumers over 21 who have an affinity for wine.

Wine all the time
Consumers can download the application free of charge.

It does not feature advertisements, as Mr. Bergsund said wanted to provide more value to its customers and have them enjoy the experience.

The application was developed by Exygy.

Mr. Bergsund said launched an application to help its customers enjoy the world of wine while on the go.

The application was also launched to put the power of in a consumer’s pocket. Mr. Bergsund said the application is a start, but the company has a lot of work to do.

“[Mobile] will be a big part in the coming years,” Mr. Bergsund said.