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Viggle continues mobile rewards push with Android app rollout

The Viggle app is available to Verizon Wireless customers with Android devices through Verizon Apps, Verizon Wireless’ mobile storefront and Google Play. The app is also available for iOS devices.

“We’re bringing Viggle to Verizon Wireless customers with Android devices, as part of our broader strategy to transform the TV viewing experience,” said Greg Consiglio, head of business development at Viggle. “Now Android users gain access to all the benefits of Viggle – earning points by checking in their favorite  shows, playing games, and even engaging with branded media that’s relevant to their interests.

“We want to share Viggle with as broad an audience as possible on multiple platforms,” he said. “Consumers can quickly and easily download Viggle from Verizon Apps, Verizon Wireless’ mobile storefront, and Google Play.

“To celebrate this, we’re also doing a daily one million point giveaway.”

Viggle is a loyalty program for television that gives people real rewards for checking into the television shows they are watching.

TV engagement
Via the Viggle app, consumers can accumulate points by checking into the TV shows they are watching, as well as by playing games and puzzles about their favorite TV shows and interacting with special branded media.

Viewers can use their accumulated points to redeem rewards such as movie tickets, gift cards, wireless accessories and music.

To celebrate the launch on the Verizon Network, Viggle has also launched a one million point giveaway.

Viggle members can be automatically entered into the daily one million point giveaway and will receive an entry when they check-in to a TV show during the promotion.

Gaining traction
Viggle has been gaining popularity over the past few months.

Users of the television loyalty application have redeemed their points with reward partners such as Amazon and Starbucks more than 375,000 times, pointing to the synergy that can result when mobile and TV are leveraged simultaneously to engage consumers (see story).

““Mobile is at the base of everything we do,” Mr. Consiglio said. “Viggle is a loyalty program for TV that also capitalizes on the growing use of mobile devices during TV viewing.

“Audiences want more content and different experiences that build on the TV shows they’re already watching,” he said. “We’re delivering that via the second screen.”

Final Take