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Top 5 industry-expert columns of 2009

Worth a second or third read, these works of opinion and analysis from industry experts spell out the issues and opportunities in the mobile ecosystem.

One more thing: the columns are listed chronologically. Just in case …

Guardian newspaper’s paid app won’t resolve advertising shortfall issue
December 17, 2009
By Andy Bovingdon
Charging for mobile application downloads is not the answer to declining ad revenues.
Entire article

Retail and mobile: Where to start
December 7, 2009
By Gary Schwartz
Instead of focusing on consumers and how they are leveraging mobile in their stores, retail CMOs are investigating widgets and applications that have little to no reach or frequency in their consumer base.
Entire article

Take a tri-messaging approach to mobile marketing
November 20, 2009
By Blaine Mathieu
How do you turn a common short code, keyword and message into a viable marketing campaign?
Entire article

How mobile payments can help merchants in a recession
November 3, 2009
By Stephen Gibb
Using the ubiquitous mobile phone, merchants and retailers can send payment reminders by SMS in order to decrease their expenditure on debt collection even further in this recession.
Entire article

Online retailers must look to mobile commerce
October 15, 2009
By Ted Hoy
As the usage of next-generation mobile phones grows and mobile technology advances, bringing ecommerce to consumers will mean delivering it to their mobile devices.
Entire article