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The week ahead in mobile commerce: NRF, Starbucks and omnichannel

starbucks-mobile-orderingExpect to hear a lot this week about how retailers are building on recent omnichannel successes as they look to take the focus off a rash of store closings. Starbucks will also be getting in on the omnichannel conversation as it shares recent mobile payments and ordering results. For the full forecast, watch this video.

The week ahead
Chantal Tode is senior editor on Mobile Commerce Daily, New York