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Shazam rewards music fans via mobile app initiative

Shazam’s Golden Tag promotion gives users a chance to meet the band and see them perform at an exclusive show. Fans can use their iPhone or Android devices to Shazam Lady Antebellum’s new single “We Owned the Night” to enter.

“Shazam is always looking for ways to create a deeper engagement for fans with the artists they love,” said David Jones, executive vice president of marketing at Shazam, San Francisco.

“The Shazam Golden Tag promotions provide music fans with exciting new ways to interact with and experience their favorite artists within the Shazam app,” he said.

“We’re excited to offer our first Golden Tag promotion to country music fans with the chance to meet Grammy-winning Lady Antebellum and see them perform at an exclusive event.”

Shazam is a music-identifying app.

Music promotion
When consumers Shazam the new single, they will receive a chance to enter and win a grand prize three-day trip for two to Nashville to go to the exclusive fans-only show and meet the band.

Consumers can activate Shazam Friends via the Friends Tab in the Shazam app to participate.

The contest is running through Oct. 15 and will also award five Shazamers with a Lady A prize pack, which includes the band’s new album “Own the Night.”

“We are getting the word out about this through media outreach, direct outreach to U.S. Shazamers and social media outreach, including the Shazam blog, our Facebook page and Twitter,” Mr. Jones said.

“We’re also reaching out to Lady Antebellum fan sites and country bloggers to let them know they can use Shazam to enter the promotion,” he said.

Past opportunities
Recently, Shazam ran a similar promotion where it let one lucky music fan win a trip to see the Red Hot Chili Peppers perform live in Paris as part of its Golden Tag mobile promotion.

Users in the United States and Canada were encouraged to use their iPhone and Android device to Shazam the band’s new single “The Adventures of Rain Dance Maggie.” When consumers Shazamed the song, they were entered for a chance to win a grand price trip for two to Paris, which includes airfare and a two-night stay in a hotel (see story).

“Mobile phones are a part of people’s lives not just day-to-day, but minute-to-minute,”
Mr. Jones said. “Shazam’s strategy is to help people discover more about the music and other content they love wherever they are.”

Final Take
Rimma Kats is staff reporter on Mobile Commerce Daily, New York