PriceGrabber bolsters daily deals focus with mobile app
Experian’s PriceGrabber has launched a mobile application to tap into the local daily deal space.
PriceGrabber’s DealGrabber app is a version of the Web site’s feature and aims to help consumers filter through the vast amount of daily deal sites. The app is available for iPhone devices.
“PriceGrabber’s strategy in developing the local deals app for iPhone was to create an easy-to-use, fun and convenient way for consumers to find local deals anytime and anywhere,” said Graham Jones, general manager at PriceGrabber, Los Angeles.
“We wanted to take our existing deals Web site and bring it to the hands of the consumer so they can use the power of their mobile device to discover the great offers available in their city or around their immediate location,” he said.
The DealGrabber app aggregates local daily deals from more than 50 different sources, including Groupon, LivingSocial and Gilt City.
To find a deal, the app uses the mobile device’s GPS to find a nearby offer. Users can also enter their email addresses to search for deals.
Consumers can also type in a keyword or browse by local cities to find deals.
Users can also favorite offers and search time-sensitive deals by date.
Consumers can access the Web portal at http://deals.pricegrabber.com/.
Daily deals have become a staple part of mobile marketing, but have recently started to fizzle out slightly.
However, brands and companies are still using them to tie a loyalty element for consumers looking to buy something quickly while on the fly.
Recently, Groupon partnered with Deutsch Telekom to help the company grew its mobile business (see story).
For PriceGrabber specifically, deals seem like a natural best fit with the company’s focus on finding the best deal on the Web.
In addition to the DealGrabber app, PriceGrabber also has an iPad, iPhone and Android app for its main site.
“PriceGrabber expects consumers to begin to embrace mobile as a useful platform for browsing daily deals in 2012,” Mr. Jones said.
“Given the continuous growth of mobile shopping as a go-to consumer tactic and the explosion of the local and daily deals space over the last year, expanding daily deals to mobile was a clear goal for PriceGrabber,” he said.
“In 2011 and especially during the recent holiday season, mobile shopping became an increasingly commonplace strategy for savvy consumers looking to find a bargain, and as the daily deals space increasingly manifests itself, we will not be surprised to see a steady increase in the number of users flocking to their smartphones to find the local deal of the day in 2012.”
Lauren Johnson is editorial assistant on Mobile Commerce Daily, New York