Mobile Commerce Daily is now Retail Dive: Mobile Commerce! Click here to learn more!

OpenTable expands mobile portfolio with Android Honeycomb app

The company has also released a new mobile-optimized site that leverages HTML5. The company claims that the new design mirrors its mobile app experience. 

“Our goal is to make it as easy as possible for diners to find and book available tables at restaurants, and they are increasingly doing so while they’re on-the-go,” said Scott Jampol, senior director of consumer marketing at OpenTable, San Francisco.

“OpenTable already has a suite of apps for nearly any mobile device, but we feel it’s important to leverage the mobile web as well,” he said. 

OpenTable is a provider of free, real-time online restaurant reservations for diners and reservation and guest management solutions for restaurants.

Mobile expansion
OpenTable is expanding its mobile portfolio with an Android Honeycomb tablet app.

Users can find and book reservations at more than 20,000 different restaurants in multiple countries.

Additionally, the company enhanced its iPhone and iPad, letting users export reservations to their calendars.

Diners using a Windows Phone device can leverage the Mango Live Tile capability for reservation reminders. 

“Mobile reservations have been growing steadily since we launched our mobile apps in 2008,” Mr. Jampol said. “Since then, OpenTable has seated more than 15 million diners via mobile and we now seat more than 1 million mobile diners each month.”

Mobile site
The new mobile site lets OpenTable users find restaurant reservations using geolocation.

The new features let users locate and book available tables at nearby restaurants.

Additionally, users can refine their search by neighborhood, cuisine and price points, and access photos, maps, menus and parking information.

Diners can also browse other user reviews to see what they say about certain restaurants.

“We’re focused on helping our restaurant customers fill their dining rooms by making it easy and convenient for diners to find and book the perfect restaurant – regardless of whether they’re using a desktop, smartphone or tablet,” Mr. Jampol said.

“We don’t have any future plans to share right now, but we’re constantly working to improve our overall portfolio of mobile products,” he said.

Final Take
Rimma Kats is staff reporter on Mobile Commerce Daily, New York