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Mobile Minutes: Target vs. Amazon; Macy’s stores; Yelp lawsuit dismissed; Mobile ads target shoppers

27322Black Friday showdown: Target takes on Amazon with new in-store strategy
As thousands of shoppers waited outside Target Corp. stores on Thanksgiving Day to buy toys, electronics and kitchen gadgets, workers inside were getting ready to send some of those very items out the door.
Read more on The Wall Street Journal

Macy’s CEO: Despite Web, death of store experience ‘greatly exaggerated’
With more shopping shifting to mobile devices, is the in-store shopping experience under threat? Black Friday brick and mortar sales showing signs of waning amid more shoppers using tablets and smartphones, but Macy’s Chairman and CEO Terry Lundgren has a different take.
Read more on CNBC

Yelp prevails in lawsuit over review authenticity
Yelp won the dismissal of a lawsuit by shareholders who claimed they were fraudulently misled about the authenticity and quality of its reviews, and whether Yelp manipulated those reviews to favor paying advertisers.
Read more on CNBC

Webrooming: How mobile ads are driving shoppers to stores
Showrooming, the practice of shopping in stores and then buying cheaper online, has long vexed physical retailers that fear they’re losing sales. No doubt they are, but a countervailing trend has been building for awhile now: Webrooming, which is shopping online and then buying in the physical store.
Read more on Forbes