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Mobile Minutes: SXSW; Direct-buy media alliance; Unbundling pay TV; Snapchat’s growing pains

Where else but South by Southwest would you find reading squirrels, dancing astronauts and so many folks Meerkating?
Read more on USA Today

CNN, Financial Times unveil online-ad deal to challenge Google
CNN International, the Financial Times, the Guardian and Reuters formed an alliance allowing advertisers to buy ad space directly from the media companies, challenging Google Inc., Facebook Inc. and Microsoft Corp.’s control over digital advertising.
Read more on Bloomberg

Unbundling pay-TV brings new questions
The media industry is racing toward an Internet-TV future at a breathtaking pace. But the swift changes, highlighted by efforts from Apple Inc., Dish Network Corp. and others, are giving consumers an array of confusing options and forcing entertainment giants to confront some sober realities.
Read more on The Wall Street Journal

Snapchat doesn’t think it needs an adult like Facebook did
Last week, Emily White left her role as chief operating officer of Snapchat. The unexpected departure came over a year after the high-profile executive was hired away from Facebook, where she had most recently been trying to figure out how to blend ads into users’ Instagram photo streams.
Read more on Wired