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Mobile Minutes: Android Wear’s fashion ploy; YouTube’s “bumper” ads; Mobile panic buttons; Mobile order-ahead’s power

Google’s latest step to make Android Wear devices more fashionable
Google is helping owners of Android Wear smartwatches to be more fashionable by making it easier for them to swap watchbands.
Read more on Fortune

You can’t skip YouTube’s new 6-second ‘bumper’ ads
Starting in May, you’ll see new unskippable, 6-second “bumper” ads before certain YouTube videos. These ads are aimed at mobile users, so they will likely occur most frequently when watching on your phone or tablet.
Read more on CNET

Risks to women spur mobile-phone panic button rule in India
Mobile phones in India must include a panic-button from the start of next year and satellite-based location technology from 2018, as officials try to make the nation safer for women.
Read more on Bloomberg

Yum! Brands earnings show the power of mobile order-ahead
Yum! Brands, the parent company of Taco Bell, KFC, and Pizza Hut, held its first-quarter earnings call and announced that digital ordering now makes up an impressive 46% of its total U.S. delivery and carryout sales, a 3% year-over-year increase.
Read more on Business Insider