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Negative Google Glass sentiment raises questions for marketers – Mobile Marketer

Negative Google Glass sentiment raises questions for marketers
A swell of anti-Google Glass sentiment is raising questions about whether resistance to the technology would prevent marketers from building applications for it.
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How Domino’s Pizza leverages mobile to reinvent customer interactions
PHILADELPHIA – One of the most recognizable brands in America, Domino’s Pizza is using technology to drive better experiences and reinvent its brand to interact with consumers in the digital age, a company executive explained at eTail East 2014.
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Soaring revenue figures underscore mobile’s importance as advertising tool: report
Global mobile advertising revenue in 2013 soared 92 percent from a year earlier, reflecting mobile’s adoption as an essential marketing element, according to statistics released by the Interactive Advertising Bureau, IAB Europe and IHS Technology.
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Online conversion success begins from the ground up
PHILADELPHIA – Brands and retailers looking to integrate ecommerce and mcommerce into their offerings should work their way up from the bottom while reassessing the goals of the business, according to a Rue21 executive, during a session at eTail East 2014.
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The Line banks on branded content to build ecommerce strategy
PHILADELPHIA – PHILADELPHIA – Luxury retailer The Line is using responsive Web design to support its focus on content as a way to draw consumers in and develop deeper relationships.
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Harry and David shuns responsive design for customized experiences
PHILADELPHIA – Gifts retailer Harry and David has opted to maintain separate Web sites for mobile phones, tablets and desktop computers despite the added costs because it feels the strategy allows it to better control the customer experience.
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Mobile spending poised for further growth: eTail exhibitors
PHILADELPHIA – Retailers’ investments in mobile show no signs of slowing down as these marketers continue to explore how to stay top-of-mind in light of how the path to purchase is evolving, according to exhibitors at eTail East 2014.
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