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Mobile FirstLook 2014 New York Jan. 15-16: Macy’s, eBay, Coca-Cola, Office Depot, Lowe’s, Zappos, Anheuser-Busch, Campbell Soup

Registration is open for the third annual Mobile FirstLook: Strategy 2014 conference Jan. 15-16 featuring speakers from Macy’s, eBay, Coca-Cola, Office Depot, Lowe’s, Amazon’s Zappos, Anheuser-Busch InBev, Rue La La, Citi, REI, Campbell Soup, Omni Hotels & Resorts, Forrester Research, Yahoo, The New York Times, USA Today, Frank & Oak, ForeSee and Cumberland Farms. This two-day New York event is a must-attend for brands, retailers, ad agencies and publishers looking to develop and implement mobile-surround strategies and tactics in 2014, a year where rapidly evolving consumer behavior will begin reshaping marketing and retail for the next decade.

At this exclusive summit organized by this publication at the Time & Life Building in Midtown Manhattan, attendees will get to listen and meet with key executives moving the needle for mobile advertising, marketing and commerce. The conference, whose agenda is below, will be limited to only 200 delegates and is divided into brand- and retailer-led keynotes as well as concurrent deep-dive panel discussions with marketers, ad agencies and market researchers on various mobile verticals and disciplines.

“Marketers and retailers can be sure of one thing in 2014: mobile will upend established business wisdom and practices,” said Mickey Alam Khan, editor in chief of Mobile Marketer and Mobile Commerce Daily, New York. “Mobile behavior is now deeply embedded in the daily lives of consumers, forcing those interacting with them to rethink their marketing and retail strategies.

“Expect to see more empowered consumers who are one tap away from shifting loyalty if their needs are not fulfilled seamlessly through mobile-driven experiences,” he said. “Indeed, 2014 may mark the start of an era where all marketing is mobile.”

<strong>Key insight and analysis</strong>
Completely editorially led, Mobile FirstLook: Strategy 2014 will offer enough insight and analysis for attendees to make informed opinions in a year where the fight for the consumer’s attention and wallet will be more intense than ever.

In addition to research on mobile marketing and mobile commerce, the summit will also focus on the issues, opportunities and challenges that lie ahead in mobile advertising, banking and payments, content and publishing, database/CRM, email, legal/privacy, mobile commerce, search and social media.

Also under discussion will be the role of advertising agencies as mobile redefines their role as brand custodians as well as a recap of holiday 2013 from the mobile standpoint.

Attendees will get access to all presentations made at the event.

The event is priced at $695 for two days, which includes breakfast, lunch and cocktails on day one and breakfast and lunch on day two. Refunds will not be given 72 hours before the event or for no-shows on the day of the conference.

For sponsorship including tables, lunch keynotes, moderating slots, seat drops, charging station, breakfast and cocktail hour, please contact Jodie Solomon at <a href=”” target=”_blank”><span style=”color: #0066cc;”>Please click here for the Web site</span></a>

<strong><a href=”” target=”_blank”><span style=”color: #0066cc;”>New York Marriot Marquis
</span></a></strong>1535 Broadway, New York, NY 10036; tel: 212-398-1900
<a href=”” target=”_blank”>Please click here for the Web site</a>

<strong><a href=”” target=”_blank”><span style=”color: #0066cc;”>Sheraton Times Square</span></a></strong>
811 Seventh Avenue, New York, NY 10019; tel: 212-581-1000
<a href=”” target=”_blank”><span style=”color: #0066cc;”>Please click here for the Web site</span></a>

<strong>Hotels in the Lower Manhattan neighborhood:</strong>

<a href=”” target=”_blank”><strong><span style=”color: #0066cc;”>DoubleTree by Hilton Hotel New York City – Financial District</span></strong></a>, 8 Stone Street, New York, NY 10004; tel: 212-480-9100; <a href=””><span style=”color: #0066cc;”>please click here for the Web site</span></a>

<strong><a href=”” target=”_blank”><span style=”color: #0066cc;”>Please click here to register for the Mobile FirstLook: Strategy 2014 conference on Wednesday and Thursday, Jan. 15-16, 2014</span></a></strong>