International airline Lufthansa is making booking trips easier with an iPad application geared towards travelers.

The app lets users search for and check the status of flights, as well as access special video content. Lufthansa worked with mobile agency Clanmo on the app.

“Our intention was to create an excellent user experience for travellers flying with Deutsche Lufthansa,” said Joachim Bader, managing director of Clanmo Germany, Cologne, Germany.

“With the interactive world map and many more features, we came up with an innovative user concept,” he said.

Lufthansa is an International airline that travels to more than 80 countries.

Clanmo is a German-based agency specializing in mobile brand experience and mobile commerce.

On-the-go travel
The app lets users search and book global flights.

Consumers can also save log-in information on the app.

However, the app was developed to be more than a quick stop for consumers to plan trips.

“The core of the strategy was to set a benchmark product in the aviation industry that further increases the convenience for Lufthansa customers and inspires them to explore the numerous worldwide Lufthansa destinations in a very intuitive manner,” Mr. Bader said.

For example, in addition to booking seats, users can browse an interactive map to see all of the different areas that Lufthansa travels to.

Consumers can also access individual city tips and local weather information via the app.

The app includes videos, 3D animations and interactive product information, such as wallpaper.

To promote the new mobile offering, Lufthansa publicized it on its Web site, newsletter and other marketing and public relations initiatives.

According to Mr. Bader, the goals with this app include increasing flight bookings, letting users quickly book flights, inspiring travelers with offers and destination information and increasing brand awareness.

Travel trends
When deciding to go mobile, Lufthansa chose the iPad platform because they believe it best appeals to their customers.

“Due to the large display and touch interface, Apple’s iPad is the ideal platform for emotional and service-oriented interaction with the customer,” Mr. Bader said.

“We have experienced an increased level of bookings via iPhone and iPad compared to other devices,” he said.

Lufthansa is only one airline in a string of companies that are taking their services to mobile.

American Airlines, Delta, British Airways and Malaysia Airlines all offer mobile apps.

Specifically, Lufthansa sees the iPad app as an additional touch point to the company’s overall marketing strategy.

“All apps are in sync with Lufthansa’s mobile marketing and promotion strategy,” Mr. Bader said.