Mobile Commerce Daily is now Retail Dive: Mobile Commerce! Click here to learn more!

LivingSocial enhances mobile apps with Twitter integration

The new upgrade lets  members share their purchases on Twitter directly from the LivingSocial app. There is also a few me+3 program that gives users a unique link to share with friends after they buy a deal – if three people buy the deal using the link, the user’s deal is free.

“Our mobile app is something that a lot of our members use to find and get new deals,” said Brendan Lewis, director of corporate communications at LivingSocial, Washington.

“With the iOS 5 integration, it’s a lot easier to tweet our offers and deals,” he said. “The Twitter button comes up and you can get the word out to followers.”

LivingSocial offers handpicked daily deals that consumers can share with friends. Members enjoy at least 50 percent off on the coolest, local experiences.

New features
Twitter is built directly into iOS 5.

The integration features in iOS 5 let users sign into Twitter once and then tweet from all Twitter-enabled apps installed on iPhone, iPad or iPod touch.

For LivingSocial members, this means easier sharing of their purchases on Twitter directly from the LivingSocial App, per Mr. Lewis.

According to the company, working directly with Twitter significantly cut down its development time.

“It’s another channel and venue for people to find out about LivingSocial,” Mr. Lewis said. “Additionally, the instant deals feature lets you find what businesses are around you and who’s offering what.

“That’s a huge strategy for us,” he said.

Mobile strategy
LivingSocial has been steadily ramping up its mobile strategy.

The company first started on the Web, but then moved on to mobile applications.

In July, LivingSocial rolled out its instant deals to San Francisco and let consumers buy and redeem them via their mobile device.

LivingSocial members with Apple and Android devices had the option of logging in to the instant deals feature of the mobile app to buy and redeem deals nearby (see story).

Recently, LivingSocial used an augmented reality app to present a series of scavenger hunts that let consumers compete for prizes.

The company worked with GoldRun on the mobile initiative. The scavenger hunts took place in three West Coast cities (see story).

“Mobile definitely makes sense for us,” Mr. Lewis said.

Final Take
Rimma Kats is staff reporter on Mobile Commerce Daily, New York