Hyperlocal ads are linchpin to holiday mobile search success – Mobile Marketer

Hyperlocal ads are linchpin to holiday mobile search success
Consumers are undoubtedly using their mobile devices more this holiday season to search this year. The trick for marketers though, is using the medium to drive repeat traffic.
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Mobile ad performance, spend get boost from the holiday rush
As consumers spend more time with their mobile devices this holiday season to shop and to research recipe and decorating ideas, advertisers are following suit, increasing their mobile ad spends.
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Disney, Best Buy support Special Olympics via mobile game promotion
Disney is teaming up with Best Buy for a holiday promotion enabling players of the mobile game Tap Tap Revenge to support the Special Olympics.
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52pc of mobile ad impressions come from Android: study
Even though more than half of total mobile advertising impressions come from Android devices, the operating system is still fragmented, according to a new report from Millennial Media.
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