Mobile Commerce Daily is now Retail Dive: Mobile Commerce! Click here to learn more!

How Marriott is using mobile messaging to transform visiting a hotel – Mobile Marketer

Marriott Hotels is redefining the hotel visit with mobile at the center, enabling members of its loyalty program to engage in real-time conversations with staff before, during and after a visit through the brand’s application.
Please click here to read the entire story on Mobile Marketer

MLB swings at storytelling home run with embrace of Snapchat
Major League Baseball’s tapping of Snapchat to bring video content to fans takes the game back to its 19th century roots as a source for both bonding with heroes on the field and inspired storytelling as the mobile messaging platform continues to evolve into a go-to destination for live sports.
Please click here to read the entire entire story

Snapple encourages fans to do the talking to showcase brand
Dr Pepper Snapple Group tea and juice brand Snapple is leveraging hashtags, viral video, social media and celebrity spokespeople to persuade fans and millennials to share why they love the brand, in an effort to gear up for its most popular season and further its image as a trusted customer-first brand in a highly competitive category.
Please click here to read the entire story streamlines car shopping with in-app dealer texting is streamlining car shopping with an update to its mobile application that lets consumers use a smartphone’s native texting platform to send a message directly to a dealership representative.
Please click here to read the entire story on Mobile Marketer