Gulf powers rewards signups via giveaway paired with ad campaign
Gulf Oil is fueling enrollment for its digital rewards program by offering a chance to win Boston Red Sox tickets to new enrollees and is leveraging social, banner ads and email to push the campaign.
Power Points is Gulf’s mobile rewards program that spans multiple retailers and allows users to earn points for every dollar they spend at participating partners, which can be tracked on its mobile-optimized Web site. Gulf is directing shoppers to sign up for the program through social and banner advertisements by offering free tickets to selected winners, who are automatically entered to win by enrolling in the program.
The sweepstakes will be open until September 2 and those who sign up for Gulf’s Power Points will automatically be entered to win. The coveted prize will be a trip to Fenway Park, with seats in the sought-after Green Monster section.
The seats are located directly on Fenway Park’s iconic and very large green wall in the outfield. Gulf will be sharing ads within the Boston market on a variety of social media applications as well as other apps and emails.
Gulf’s ads will inform users of the campaign, and direct them to its Power Points Web site to sign up. The sweepstakes will select two winners from those who have enrolled within the campaign time frame.
Power Points can be accessed on mobile or desktop, where users can track their points that are earned by shopping at retail partners such as Staples, Macy’s, Target, Petco, Best Buy, Sports Authority, The Home Depot, Walmart and Kohl’s.
Brands are increasingly taking to mobile and social media for sweepstakes, especially during the summer months.
For instance, U.S. Bank also drove engagement within its Your Community mobile app, which offers location-specific events and financial tips, by hosting a 16-day giveaway culminating in a $5,000 grand prize (see more).
Anheuser-Busch’s Bud Light brand also prompted consumers to take advantage of summertime happy hours by offering an incentive to kick back and relax, enabling fans to participate in a mobile-optimized sweepstakes for the chance to win branded merchandise and a trip to the Bud Light Convention (see more).