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Google Offers partners with Gilt City to offer subscribers time-sensitive deals

This is the first collaboration between Google and Gilt Groupe. The partnership lets Google Offers subscribers experience offers that are available to Gilt City members.

“The partnership represents our efforts to tap into new audiences and build the presence of Gilt City offers with partners who represent the best of their fields and therefore uphold the integrity of the Gilt City brand,” said Florent Peyre, vice president of strategy and business development at Gilt City.

Gilt City provides access to unique and coveted lifestyle experiences in the world’s most dynamic cities—at insider prices and each sale lasts a limited time and features a city’s most sought-after restaurants, spas, concerts and cultural offerings.

Mobile deals
The partnership launched in the San Francisco Bay area last week.

Through the partnership Gilt City will bring its weekly experiences and exclusive events in dining, fashion, beauty and the entertainment industries to Google Offers subscribers.

When offers go live on Gilt City, they are cross-promoted on Google Offers.

“Google will send daily emails to its subscribers, personalized for each user using Google’s algorithmic techology,” Ms. Peyre said.

“Data about the user, as well as purchase history will determine which offers are surfaced to each subscriber,” she said.

Gilt endeavors
Gilt has been expanding its reach in the mobile space.

The company has a mobile-optimized site and applications for iPhone, iPad, BlackBerry and Android devices.

Recently, Gilt rolled out a mobile site for its recent endeavor Gilt Taste.

The company is seeing a lot of success with its mobile offerings.

Last year, Gilt Groupe encouraged downloads of its new commerce-enabled iPad application by giving a $10 credit to the first 10,000 consumers who register for membership through it.

Just two days after the application launched, it was comprising 3 percent of the company’s sales (see story).

Most recently, a Gilt Groupe executive at the Mobile Shopping Fall conference said that the company is seeing that consumers are willing to transact on mobile, with a recent member buying a $24,000 vintage Rolex watch via the iPad (see story).

“As mobile consumption continues to rise, Gilt City will remain at the forefront of mobile innovation,” Ms. Peyre said.

Final Take
Rimma Kats is staff reporter on Mobile Marketer, New York