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Google Offers expands mobile deals to iPhone

Google Offers app for iPhone is available for free download via Apple’s App Store. The Google Offers app is also available for Android devices.

“People are using their phones more than ever to search for deals around them,” said Robert Kim, product manager of Google Offers.

“In fact, since launching the Google Offers app for Android last fall, we’ve found that people spend 3x-times more time in the Google Offers app than on the Google Offers site,” he said.

“We created the Google Offers app for iPhone to give iPhone users access to great deals on the go, wherever they may be.”

Daily deals
Via the Google Offers iPhone app, consumers can discover offers near them by using the map view or by searching for deals by category.

Additionally, consumers can browse and purchased and save offers and track them via the My Offers tab.

The app also lets consumers redeem offers at the point-of-sale using their iPhone device, without having to print vouchers.

Users can also get notifications when deals are available or when a deal that they have purchased or saved is about to expire.

“The Google Offers app for iPhone will be available in the App Store, just as the Android version of the app is available in Google Play,” Mr. Kim said.

“We’ll also have links to download both versions of the app on our Web site,” he said.

“We’re always looking for ways to bring relevant information to users, wherever they may be, across platforms.”

Past efforts
Google Offers has been ramping up its mobile strategy over the past year.

Last year, the company teamed up with Gilt Groupe’s local experience site Gilt City to offer its subscribers weekly deals on the company’s Web site, mobile app and email distribution list.

The partnership lets Google Offers subscribers experience offers that are available to Gilt City members (see story).

Earlier this year, Google built up its Google Offers database via a mobile advertising initiative within Pandora’s iPhone application, pointing to the company’s growing commitment to take a spot at the top of the mobile deals space (see story).

Most recently, 1800Flowers promoted its flowers and gift baskets via Google Offers to help consumers celebrate holidays such as Easter and Mother’s Day (see story).

“Relevancy and location are key parts of the decision making process when purchasing or using deals,” Mr. Kim said.

“Location-aware smartphones give people the ability to quickly discover relevant deals nearby,” he said.

“For these reasons, I think we’ll see an increasing amount of deals bought and used on mobile devices over the next year.”

Final Take
Rimma Kats is associate editor on Mobile Commerce Daily, New York