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Fandango bumps up rewards capabilities to benefit partners

Online movie ticket retailer Fandango is expanding capabilities for its partnership division Fandango Rewards by introducing receipt scanning and data capture technology, adding value for merchants and consumers.

Members of Fandango Rewards will now be able to scan their receipts for proof of purchase to earn rewards and send them in through various methods such as text and an online microsite. Fandango is hoping to expand capabilities to make it easier for customers to earn rewards while providing greater insights into the consumer.

“This is a major opportunity type for 3 tier logic because Fandango Rewards is the preeminent leader in consumer package goods shopper engagement in the consumer packaged goods space (CPG),” said Rob Craig, CEO of 3 Tier Logic. “The fact that they conducted a deep dive review of our technology and selected 3 tier logic’s Shopper Marketing Platform to build and launch their shopper marketing programs over the next 2 years is massively significant for us.”

Mobile rewards
Fandango teamed up with marketing platform 3 Tier Logic Technology to introduce the new capabilities in a multi-year agreement. Fandango Rewards allows users to receive rewards from purchasing at retail partners and cash them in for Fandango rewards.

The new platform will be able to track proof of purchase and allow users to submit photos of product receipts taken through their smartphone cameras through text and online channels. Retailers and Fandango will have greater insights into customer behavior with the platform’s data and analytics tracking capability.

The data insights can help retailers and Fandango better appeal to consumers by tracking success of campaigns to see what works and what does not. Retailers can provide customers with incentives for movie tickets, mobile downloads, eGift Cards and Visa Rewards Virtual Accounts.

Users can earn rewards to download entertainment such as applications, movies, music, television and eBooks.

Fantastic Fandango moves
Pizza Hut, Virgin America and Fandango are leveraging Visa Checkout’s new spin on mobile payment checkout buttons that allows shoppers to make a purchase by swiping, reflecting growing interest in swipeable commerce (see more).

In a move to make mobile movie tickets available at more theaters, Fandango is eliminating the need for scanning with a new format that asks moviegoers to swipe an unduplicatable ticket image on their phone to gain entrance to a film (see more).

“Over 60 percent of shoppers engage in promotions launched on 3 tier logic’s Shopper Marketing Platform from their phone,” Mr. Craig said. “The majority of these shoppers connect with the Platform while they are in the store aisle.

“This is important for CPG companies because they are looking to influence purchase decisions in the store aisle “at the moment of truth” because this is when we make most of our purchasing decisions when shopping,” he said.