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EBay, Make It Right nonprofit team up to mobilize charity auction

EBay has teamed up with nonprofit Make It Right to let consumers bid for auctioned products by scanning a QR code near the display with their mobile device.

Make It Right is auctioning off celebrity experiences and items at New York’s Chelsea Market from Feb. 9 – 12 to benefit New Orleans Lower 9th Ward. Anyone walking through the auction gallery can use a smarpthone to scan the QR codes appearing on the displays for the various items using the eBay mobile application to place a bid in real-time and track the auction’s progress.

“EBay’s mobile technology add a hands on element to Make It Right’s charity event, enabling attendees to participate in an interactive bidding and progress tracking process, real time, simply by scanning a dimensional QR code with the eBay mobile app,” said Amanda Miller, spokeswoman for eBay, San Jose, CA.

George Clooney’s scrubs
All of the proceeds from the auction will go to Make It Right.

Charity auction items will be featured in an interactive multimedia gallery exhibition located within New York’s Chelsea Market. Consumers walk through the gallery and see one-of-a-kind celebrity experiences and mementos to be auctioned off for charity on eBay Celebrity.

Mobile users who see an item they are interested in can scan the QR code found on the display for that item and place a bid or see the progress on the auction.

Auction items include a diverse range of rare collectibles and experiences from celebrities spanning sports, movies, television, music and pop culture.

Individual items on the auction block include a “30 Rock” set visit for four to meet Alec Baldwin, a set of scrubs from “ER” signed by George Clooney and the original cast members of the television show and a Zac Posen dress worn by Kim Kardashian on “The Tonight Show with Jay Leno.”

Past efforts
In the past year, eBay has worked with other charities to integrate QR codes into giving efforts.

This past holiday eBay teamed up with Toys for Tots. EBay set up two physical shoppable windows located in New York and San Francisco that featured interactive store windows with popular toys.

Each toy signified different donation levels, from $2 to $25. Donations were made by downloading the eBay mobile app and scanning custom QR codes on virtual price tags using a mobile phone, making the windows come to life for those that donated.

EBay Celebrity was launched in November and provides a shopping destination that combines celebrity experiences, memorabilia and merchandise with philanthropic causes.

“The eBay Celebrity gallery event is leveraging our mobile technology portfolio that includes RedLaser scanning technology and eBay mobile listings for an interactive experience that’s easy for consumers and lets them stay on top of their bidding activity,” Ms. Miller said.

Final Take
Chantal Tode is associate editor on Mobile Commerce Daily, New York