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Disney bets big on mobile with national campaign – Mobile Marketer

Disney bets big on mobile with national campaign
In a new national TV, print and out-of-home advertising campaign, Disney showcases its Disney Mobile Magic App mobile application and includes a prominently placed mobile call-to-action to encourage downloads.
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PepsiCo’s Mountain Dew pushes mobile video in multichannel
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PepsiCo’s Mountain Dew is relying on mobile video as part of a broader marketing campaign aimed at connecting with consumers while on the go.
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Fancy Feast supports new line launch with app targeting cat lovers
Fancy Feast has created a new iPhone app called MorningPurr to drive engagement with cat lovers while supporting the launch of a new line of cat food called Fancy Feast Mornings.
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Teen Vogue aims to bolster readership via new mobile app
Conde Nast’s Teen Vogue is looking to change the way its readers engage with the magazine via a new mobile application that offers beauty tips, lifestyle trends and fashion advice.
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Walgreens boasts brand awareness via interactive mobile ad campaign
Walgreens is using mobile advertising to encourage consumers to download its application, as well as learn more about the company and see what it has to offer.
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How email marketing service providers – and their clients – should be tackling mobile
Today’s email service providers may understand the importance of mobile interaction with a fast-growing user base, but often fail in adapting their capabilities for mobile engagement with consumers.
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