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Charles Schwab expands mobile commerce reach with iPad app

The Schwab Advisor Center mobile app offers advisors insights into daily account movements and scrolling quotes that help them track the movements of the indices, stocks and funds. The app is available for free download in Apple’s App Store.

“The Schwab Advisor Center app for iPad and iPhone are part of a broader plan to give advisors access to Schwab Advisor Center data anytime and anywhere they need it,” said Jennifer Davis, a spokeswoman for Charles Schwab, San Francisco.

“We know that mobile is a powerful tool for enhancing how advisors interact with their clients,” she said.

“We want to help facilitate dynamic interactions between advisors and their clients, and to help advisors continue to be productive while away from there desks.”

Charles Schwab provides financial services and has more than 300 offices and 8.7 million active brokerage accounts, 1.5 million corporate retirement plan participants, 844,000 banking accounts and $1.89 trillion in client assets as of September 30, 2012.

Mobile banking
Through the iPad app, advisors can customize their screen by adding stock and mutual fund quotes to the ticker.

Additionally, the new position charts give advisors a snapshot view of how an account’s equity or mutual fund’s positions are performing over the course of a day.

Clients can also view pop-up details for account balances and history.

“We plan to get the word out about Schwab mobile apps for advisors through our Twitter channel for advisors, @Schwab4RIAs, as well as our Schwab Talk blog,” Ms. Davis said.

Past initiatives
Charles Schwab is no stranger to mobile.

Earlier this year, the company launched its advisor app for iPhone devices.

To date, the app has been downloaded nearly 4,000 times.

Mobile apps are a big part of the company’s overall strategy and through the medium, Charles Schwab is able to deliver data to its advisors when needed.

“Our goal is to bring quality apps to the mobile space based on the business we serve and real client needs,” Ms. Davis said. “We want to provide our advisor clients with tools that will allow them to be efficient, productive, and that will help them to ‘wow’ their clients all while away from the office.

“Giving them access to their clients’ information when and where they need it is essential,” she said. “We recognize that mobile is one of the most important tools for enhancing the way advisors interact with their clients – and with us.

“So, we plan to make mobile technology a key area of focus in 2013.”

Final Take
Rimma Kats is associate editor on Mobile Commerce Daily, New York