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Brookstone rolls out mobile app-controlled massager

The OSIM uSqueez app foot & calf massager is available for $399.99 at Brookstone. Additionally, consumers can download the app for free in Apple’s App Store.

“With 84 million mobile consumers using media and app-ready Android and iOS smartphones, Brookstone recognized the importance of one’s mobile device and the need to develop products accordingly,” said Stephen Bebis, president/CEO of Brookstone.

“Mobile apps have become a lifestyle trend and Brookstone is catering to it with app-controlled items for entertainment, wellness and productivity,” he said.

“Innovation is deeply rooted at Brookstone and will evolve with changes in consumer behavior but our commitment to designing, developing and sourcing products that make life more enjoyable remains.”

Brookstone operates 300 stores nationwide and in Puerto Rico.

Mobile control
Via the app, consumers can fully control the foot and calf massager.

From their mobile device, consumers can select from three intensity programs – soothing, pulse, energize – and find the setting that best suits them.

The app is an effective tool for on-the-go consumers.

Additionally, having the mobile app serve as a remote is a smart move on Brookstone’s part.

“Brookstone recently launched the first app-controlled massage chair, the OSIM uDivine app massage chair, and just today announced the uSqueez app-controlled foot and calf massager,” Mr. Bebis said.

“The goal of these tech-enabled massage products is to bring relaxation and stress-relief into the comfort of your home, using the convenience of a device that never leaves your side,” he said.

Retail ambitions
Brookstone has been ramping up its mobile commerce efforts over the past few years.

In 2010, Brookstone unveiled its first mobile commerce-enabled Web site (see story).

Last year, the company rolled out a QR code test campaign in 30 stores, as well as in its catalogs to provide consumers with product information and increase sales (see story).

Most recently, Brookstone let holiday shoppers buy and send digital gift cards via their mobile devices (see story).

“We’ll continue to innovate in this space to meet the changing needs of our tech-savvy customers so you can expect more products in the app-controlled category – and we’ll stay in touch on future developments,” Mr. Bebis said.

Final Take
Rimma Kats is associate editor on Mobile Commerce Daily, New York