Mobile Commerce Daily is now Retail Dive: Mobile Commerce! Click here to learn more!

Beso lets consumers shop their favorite designers via mobile app

Consumers can browse through various categories including fashion, home and living, beauty, jewelry, gadgets and babies and kids. The application is available in Apple’s App Store for free download.

“Users are accessing via smartphone and tablets at a significant and growing rate,” said Dan Armstrong, general manager of Beso, Los Angeles. “Therefore, we wanted to deliver an experience that is optimized for those devices and that takes advantage of the interaction patterns that they support. 

“Recognizing this presented us with a unique opportunity to provide shoppers with more access to a stylized browsing experience than the more traditional site content provides, we focused on an experience where each swipe on an Apple platform leads to a new product discovery,” he said. “The iPad, in particular, provides a seamless – and even rather addictive – browsing experience.

“The Beso mobile shopping app is our first take on this, and it provides the basics of our site experience – all of the brands and stores that you can find on Beso are available on the app, with their full product content.”

Beso lets shoppers browse products at thousands of stores, from big name retailers to exclusive boutiques.

Mobile shopping
Consumers can scroll through offers in their favorite shopping category or search for a specific item.

Customers can also browse through individual products and get close-up views and further product details.

Additionally, consumers can refine their search to filter the results to see only the brands and stores they want.

“The app allows a user to drill into the content that’s most relevant to them,” Mr. Armstrong said. “Given some of the inherent limitations of mobile shopping, it provides a unique advantage for the user, in that you can find content from amazing stores and brands in one place, rather than attempting to navigate individually on a mobile device.

“So a driving purpose behind the development of itself is highlighted even further via the mobile experience,” he said.

Shop till you drop
Consumers can shop via the application.

After searching and finding a product they want, consumers can click the buy button on the product details and the application takes them straight to the merchant’s site to buy the item.

“We plan to expand our mobile strategy in 2011, particularly by extending our merchandising features and the personalization experience to the app,” Mr. Armstrong said. “This will enable users to save and access favorites within their account while on the go.

“This will ultimately benefit their shopping habits, whether they are in-store or completing the purchase experience online, and provide users an one-stop app for all of their shopping and browsing needs,” he said.

“We also expect to expand into other platforms, such as Android, and feel the iPhone-iPad app is just our first dive into what will inevitably become a fundamental means of engaging with Beso users.”