Atol taps augmented reality to let consumers try on, buy glasses
The company is using Total Immersion’s platform to power the augmented reality experience. IPhone 4 users can download the French application for free in Apple’s App Store.
Atol is a French retailer of glasses and contact lenses.
Total Immersion integrates real time interactive 3D graphics into a live video stream.
Consumers can try on the virtual glasses by using their iPhone device with the front facing camera.
The application identifies user faces and applies virtual glasses to their video image.
Consumers can try on the glasses
Consumers can see how they look through different angles
Consumers can choose their hair and eye color
Consumers can choose different color glasses
Consumers can buy via the app
Adjust the fit
Consumers can adjust the fit, select their eyes and hair shades, choose different styles, frames and colors to find the perfect selection.
In addition, customers can send photos to friends via social networks, connect to a map pinpointing the nearest store to buy offline or complete the transaction via the app.