On Dec. 10, Amazon is giving consumers who use it Price Check app an additional 5 percent – up to $5 – discount off of up to three qualifying items in toys, electronics, sporting goods, music and DVDs. The company anticipates Dec. 10 to be one of the biggest days of the year for Price Check.

“Price Check is a great way for customers to ensure they’re getting a good price on the items they’re buying,” said Sally Fouts, a spokeswoman for Amazon.com, Seattle.

“Price Check in-store deals are a one-day incentive to encourage shoppers to make sure they’re getting a good deal when they shop,” she said.

Amazon.com offers millions of unique new, refurbished and used items in categories such as books, movies, music and games, digital downloads, electronics and computers, home and garden, toys, kids and baby and grocery.

Mobile incentive
In addition to the one-day, in-store deals, consumers can also start submitting in-store prices with the Price Check app.

The Price Check app is available for iPhone and Android devices.

Users can scan a product’s bar code and the app matches an item and provides pricing from Amazon and other online merchants.

Consumers can also snap a picture of the product to price compare.

Additionally, the app lets consumers speak the name of the product as another option of price comparing.

“When Price Check app users update the app, they then will see additional discounts on the eligible items they Price Check while they’re shopping,” Ms. Fouts said.

Discount participation
In order to participate in the discount, Price Check app users will need the latest version of the app.

When a consumer enables the geolocation feature on Price Check, they will see an additional 5 percent discount off Amazon’s price for qualifying products.

“We want to make it as easy and convenient for customers to find the information they’re looking for, whether it’s price, product details or customer reviews,” Ms. Fouts said. “We want our customers to be able to make informed purchasing decisions.”

Final Take
Rimma Kats is staff reporter on Mobile Commerce Daily, New York