Mobile Commerce Daily is now Retail Dive: Mobile Commerce! Click here to learn more!

Walgreens ramps up app efforts via print-to-store, health resources

Walgreens has updated its print-to-store options to make it easier for consumers to send prints to a store for pick-up. Additionally, the company has rolled out new health resources to the app for users.

“We are constantly looking for ways to enhance our user experience and do so by regularly updating our app with new functionality,” said Mai Lee Ua, senior manager of media relations at Walgreens, Deerfield, IL.

“We want to ensure that our customers find the Walgreens app easy, valuable and fun to use,” she said. “Our latest update gives users the ability to print pictures that were taken through popular photo apps.”

Quick prints
The app updates are being rolled out across Walgreens’ iPhone and Android devices.

Consumers can now print Instagram photos from the Walgreens app. The feature is under the photo section of the app.

To print, consumers first log-in to their accounts to see all of their Instagram photos on a grid.

From there, consumers check off individual photos that they want printed and click a button at the bottom of the page to place an order at Walgreens.

Orders can be picked up in-store one hour from when they are placed.

Additionally, the QuickPrints feature in the app has been updated to let consumers upload a batch of five photos at a time.

The Android app has also been updated with a couple of new functions that were previously only available to iPhone users.

Android users can now order poster-sized prints via the app. Additionally, users can set reminders to take pills.

Mobile health
Walgreens has also rolled out updated health information to both the Android and iPhone app.

Under the pharmacy tab, consumers can find new information on women’s health, diabetes and diet and fitness topics.

Each topic is linked to a landing page that includes articles and resources that can be shared via Facebook, Twitter and Google +.

Walgreens has a long history in mobile.

This past Black Friday Walgreens rolled out an instant Starbucks coupon to its mobile app to drive in-store traffic. Consumers could swipe their finger across the screen to reveal the time-sensitive offer (see story).

Additionally, the company has recently leveraged its iPhone app with Apple’s Passbook to boost membership for its loyalty program and drive app downloads. At the Mobile Shopping Summit conference in October, an executive from the company said that as one of the first companies to offer Passbook integration, the move pushed the Walgreens app to the No. 8 free app the day after the feature launched (see story).

“We are constantly looking for ways to enhance our user experience and do so by regularly updating our app with new functionality,” said Mai Lee Ua, senior manager of media relations at Walgreens, Deerfield, IL.

“We want to ensure that our customers find the Walgreens app easy, valuable and fun to use,” she said. “Our latest update gives users the ability to print pictures that were taken through popular photo apps.”

“Mobile is an important focus for Walgreens,” Ms. Ua said.

“As a leading health and daily living retailer, it’s critical for us to ensure that customers can shop with us when and how they they’d like to whether that’s via mobile, online or in-store,” she said.

Final Take
Lauren Johnson is associate reporter on Mobile Commerce Daily, New York