Consumer Trends


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    Peyton Bigora/Retail Dive
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    Private label sales set another record in 2025

    Shoppers spent just under $283 billion on store-brand products last year, up 3.3% compared with 2024, the Private Label Manufacturers Association reported.

    By Sam Silverstein • Jan. 26, 2026
  • ChatGPT, Gemini, Microsoft Copilot, Claude, and Perplexity app icons are seen on a Google Pixel smartphone.
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    Getty Images
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    Retail’s risky AI commerce bet

    As retailers race to meet consumers on external AI platforms, they risk losing data and direct interaction with shoppers. Experts say disruption has only just begun.

    By Jan. 26, 2026
  • Trendline

    Digital innovation and technology trends in retail

    Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.

    By Retail Dive staff
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    Courtesy of Reebok
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    Column

    The Weekly Closeout: Reebok teams with Karol G and will January storms ice out retail sales?

    The activewear brand signed a multiyear deal with the Colombian artist, while analysts speculate upcoming weather could slow spending.

    By Retail Dive Staff • Jan. 23, 2026
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    Courtesy of Depop
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    Cautious consumers shunned big-ticket items last year

    Higher tax refunds could lift discretionary spending in 2026, but the labor market is the biggest factor, according to Bank of America Institute research.

    By Jan. 21, 2026
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    Permission granted by DHL
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    Sponsored by DHL

    Overcoming the barriers to omnichannel by recognising that one size doesn’t fit all

    Omnichannel success lies in tailoring strategies to customer needs, not relying on a one-size-fits-all approach

    By Andreas Bicking, Global Head of E-commerce and Returns, DHL Supply Chain • Jan. 20, 2026
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    Daphne Howland/Retail Dive
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    Sephora to dedicate curated spaces to K-beauty rival Olive Young

    The effort is part of the Korean beauty retailer’s global expansion, which includes opening its first U.S. stores later this year.

    By Jan. 20, 2026
  • A person in casual clothing uses a smartphone with a yellow case, standing in front of a shelf with blurred products. The mood is relaxed and focused.
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    Talon.One

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    Sponsored by Talon.One

    Top loyalty trends for 2026: Driving profit, not just participation

    How brands are rethinking loyalty to drive real growth, not just member sign-ups.

    Jan. 20, 2026
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    Courtesy of Walmart
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    Walmart: This year, AI tinkering ‘becomes transformation’

    A year from now, customers will look back and realize just how much has changed about the shopping experience, Walmart’s Daniel Danker predicts.

    By Jan. 15, 2026
  • Dick's executive chairman Ed Stack speaking during a panel with BJ's CEO Bob Eddy at the National Retail Federation's Big Show.
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    Courtesy of National Retail Federation
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    What 10 retail executives have to say about AI

    Executives from Dick’s Sporting Goods to Macy’s offered insights as the industry grapples with integrating the new tech into their operations.

    By , Jan. 15, 2026
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    Daphne Howland/Retail Dive
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    ‘You have to be willing to challenge everything’: VF Corp leaders discuss turnaround progress

    Executives from Vans, The North Face and Timberland laid out their plans for evolution while maintaining each brand’s heritage.

    By Jan. 14, 2026
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    Daphne Howland/Retail Dive
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    Five Below CEO Winnie Park reflects on one year at the helm

    The Forever 21 veteran redefined the retailer’s target customer, simplified its pricing structure and is eyeing more changes to product assortment.

    By Jan. 13, 2026
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    Scott Olson via Getty Images
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    Deep Dive

    6 retail trends to watch in 2026

    From pricing dynamics to the shifting state of malls, here are the trends we’ve got our eye on in 2026.

    By Retail Dive Staff • Jan. 8, 2026
  • People walking by Nordstrom's New York City store at the holidays.
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    Daphne Howland/Retail Dive
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    US e-commerce spend reached nearly $258B over the holidays

    Adobe Analytics data found consumer spending grew 6.8% compared to 2024, with buy now, pay later usage reaching a new high.

    By Jan. 7, 2026
  • Three boxes stacked with a bow on top in a holiday scene.
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    Getty Images
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    Visa, Mastercard track roughly 4% US holiday retail sales growth

    The 2025 holiday season saw consumers shopping across channels to land the best deals and maximize convenience, according to new reports. 

    By Tatiana Walk-Morris • Jan. 6, 2026
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    Permission granted by Target
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    What shaped retail’s holiday season in 2025

    It was a year of AI-generated gift recommendations, tariff upheaval and increased financial stress on shoppers.

    By Retail Dive Staff • Jan. 6, 2026
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    Getty Images
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    Returns expected to spike in the new year

    Compared to earlier in the holiday season, returns will rise by up to 15% in the first two weeks of this month, according to Adobe Analytics.

    By Howard Ruben • Jan. 5, 2026
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    Kendall Davis/Retail Dive
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    Podcast

    The Backroom: Contemplating retail in 2026 with Doug Stephens

    The retail strategy adviser talks about trust in the age of emerging AI and the industry’s potential to shape our society.

    By Retail Dive Staff • Dec. 22, 2025
  • Target storefront in Alexandria, Virginia
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    Dani James/Retail Dive
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    Target beats drum on value beyond pricing

    The retailer is working to "prioritize value perception" with a balance of merchandising newness and affordability, according to Jefferies analysts.

    By Dec. 22, 2025
  • A red Levi's tab sign against a bright blue sky.
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    Daphne Howland/Retail Dive
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    Column

    The Weekly Closeout: Levi’s adds Target vet to board, plus more Black Friday ‘standouts’

    Jeffrey Jones, a former chief marketer at Target, will join the apparel maker in January. Meanwhile, analysts called out On and Hoka as big winners from the sale season.

    By Retail Dive Staff • Dec. 19, 2025
  • TikTok's Shopping feature
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    Courtesy of TikTok
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    TikTok Shop is driving social commerce growth

    The platform’s sales are forecast to surpass $20 billion next year, and reach over $30 billion in 2028, according to Emarketer.

    By Tatiana Walk-Morris • Dec. 18, 2025
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    Kaarin Moore/Retail Dive
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    Run retail run

    Over 54,000 runners recently participated in the Chicago Marathon, with some 1.7 million spectators lining the streets. They came to race — and to shop.

    By Dec. 18, 2025
  • People walking by Nordstrom's New York City store at the holidays.
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    Daphne Howland/Retail Dive
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    NRF expects ‘record’ number of Super Saturday shoppers

    Of those who plan to shop, nearly half will do so both online and in stores, with department stores and discount retailers among the top destinations.

    By Dec. 17, 2025
  • The inside of an apparel store, with clothes hanging on a rack underneath a sign that reads "Toad Again."
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    Daphne Howland/Retail Dive
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    Are secondhand sales beefing up this little retail segment?

    Wells Fargo economists suspect that sales of used items helped push sales at “miscellaneous retailers” up more than 8% in the last 10 months.

    By Dec. 17, 2025
  • In the foreground, there is a black quilted handbag. In the background is a blurred rack of clothing. It appears to be a clothing store.
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    Getty Images
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    Could digital product passports transform customer experience?

    Customer and product experiences are often separated, but digital product passports force “those two worlds to merge,” said Renascence Consulting CEO Aslan Patov.

    By Michael Brady • Dec. 16, 2025
  • A sign posted on a blue-painted clapboard building says "AE" and "Aerie" as clouds drift in a blue sky.
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    Daphne Howland/Retail Dive
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    Apparel sales on the rebound despite tariffs, consumer anxiety

    Several clothing retailers beat expectations in Q3, possibly fueled by consumers’ ongoing shift away from their pandemic-era wardrobes.

    By Dec. 16, 2025