Marketing: Page 3
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Courtesy of Miniso
ColumnThe Weekly Closeout: Beyond partners with X as Miniso pops up in Times Square
The home retailer’s social media deal involves short- and long-form content. Meanwhile, Miniso’s store concept follows a successful flagship in New York.
By Retail Dive Staff • March 29, 2024 -
Courtesy of Knix
Knix signs Gabrielle Union as global brand ambassador
The actor will be featured in the new “Knix for Life” campaign and will be involved in events and other initiatives for the period care brand.
By Howard Ruben • March 29, 2024 -
Trendline
The latest in experiential retail
With customers returning to in-store shopping, retailers are testing out new store concepts, exiting others and otherwise refining their brick-and-mortar touchpoints.
By Retail Dive staff -
Courtesy of Beautycounter
Beautycounter breaks into fragrances
At launch, the collection includes five fragrances and will be available on the brand’s website, stores and through its team of independent sellers.
By Howard Ruben • March 28, 2024 -
Courtesy of Haus Laboratories by Lady Gaga
Haus Labs by Lady Gaga doubles down on Europe
The brand this week began selling in over a dozen countries through its partnership with Sephora.
By Suzette Parmley • March 28, 2024 -
Courtesy of Bath & Body Works
Every room in the house is ‘where the customer wants us to go’: Bath & Body Works CEO
Gina Boswell said the brand is now in roughly 40% of American households as it expands its assortment to areas like laundry.
By Nate Delesline III • March 28, 2024 -
Courtesy of Levi's
Inside Levi’s first campaign from new creative agency
Chief Marketing Officer Kenny Mitchell explains how “The Floor Is Yours” positions the brand as the “unofficial uniform for progress.”
By Chris Kelly • March 27, 2024 -
Courtesy of Tractor Supply
Tractor Supply, Martha Stewart launch gardening apparel collection
The Martha Stewart Garden Apparel Line includes eight clothing items and can be found in 50 select stores and online.
By Tatiana Walk-Morris • March 26, 2024 -
Anna Moneymaker / Staff via Getty Images
Deep DiveWhy the latest TikTok ban attempt is different — and what it means for marketers
A ban could benefit Meta, weakening competition and options for advertisers, while a potential suitor will need to be well-versed in data management.
By Jessica Deyo • March 26, 2024 -
Courtesy of Kendra Scott
Kendra Scott expands fine jewelry offering with lab grown diamond collection
The jewelry company said it was a “natural category addition” that allows it to offer high-end jewelry at more affordable prices.
By Suzette Parmley • March 25, 2024 -
Courtesy of Pacsun
Pacsun enlists emerging artists to promote festival collection
The teen clothing brand tapped its new Pacsun Collective to shape the music festival-centric campaign.
By Tatiana Walk-Morris • March 25, 2024 -
andresr via Getty Images
Sponsored by BazaarvoiceEmpowering your brand through everyday voices: Harnessing user-created content
When done right, social content can engage consumers, unlock sales and drive conversion. That’s what happened when Bazaarvoice worked with Petco and River Island on their social content strategy.
March 25, 2024 -
Daphne Howland/Retail Dive
ColumnThe Weekly Closeout: Layoffs at Walgreens and what would it mean if Nordstrom went private?
The drugstore chain closed two distribution centers. Meanwhile, go-private rumors at the department store could have been sparked by Macy’s.
By Retail Dive Staff • March 22, 2024 -
Permission granted by Zimba
Walmart adds oral care brands targeting Gen Z and millennial shoppers
Zimba and Plus Ultra will land in 4,500 and 600 of the mass merchant’s stores, respectively, significantly expanding their wholesale presence.
By Howard Ruben • March 21, 2024 -
Courtesy of Kohl's
Sephora deal ‘a real coup’ for Kohl’s, CEO says
Forty percent of customers who visit the Sephora shop-in-shops are new to the department store, Tom Kingsbury said at Shoptalk.
By Nate Delesline III • March 21, 2024 -
Justin Sullivan via Getty Images
Meta’s payment plays may pay off this year: report
A partnership between Meta and Amazon “could represent the tipping point of transforming social media into a transaction platform,” Mizuho Securities analysts said in a report.
By James Pothen • March 21, 2024 -
Justin Sullivan via Getty Images
Untuckit to open 14 new stores in 2024
The DTC apparel brand said the first seven stores will open by May across California, Georgia, Florida, New Jersey and New York.
By Howard Ruben • March 20, 2024 -
Courtesy of Manscaped
ColumnManscaped envisions ‘the boys’ as mini-mes in branding push
The male grooming brand known for raunchy innuendo leans on Pereira O’Dell and a striking visual metaphor as it reaches beyond performance marketing.
By Chris Kelly • March 19, 2024 -
Permission granted by The Sill
The Sill expands into outdoor plants, gardening products
The brand, which became known for its houseplants, has added flowering trees, shrubs, fertilizers, tools and more to its assortment.
By Howard Ruben • March 19, 2024 -
Permission granted by FabFitFun
FabFitFun acquires PupBox from Petco
The deal both satisfies a need from existing members who have been asking for more pet offerings and allows the company to reach new audiences.
By Caroline Jansen • March 19, 2024 -
Courtesy of Kohl's
Kohl’s expands home goods assortment by 40%
The department store sees opportunity despite stubborn declines in the market since the height of the pandemic.
By Daphne Howland • March 19, 2024 -
Courtesy of Under Armour
Under Armour, Curry Brand sign new athlete in multiyear deal
University of South Carolina guard MiLaysia Fulwiley will wear the Steph Curry shoes for the rest of her college career at the school.
By Tatiana Walk-Morris • March 18, 2024 -
Jamie McCarthy via Getty Images
Nicki Minaj launches press-on nail brand
The brand, dubbed Pink Friday Nails, allows customers to customize the length, shape and design of the products.
By Howard Ruben • March 18, 2024 -
Daphne Howland/Retail Dive
Pacsun unites commerce channels with first-party data solution
The retailer is the first consumer brand to take advantage of a partnership between SoundCommerce and Cordial that unites data and personalization.
By Chris Kelly • March 18, 2024 -
Permission granted by The Ibotta Performance Network
Sponsored by The Ibotta Performance NetworkSummer outlook 2024: Seasonal CPG trends to build your marketing strategy
Uncover summer seasonality trends for your category and tactics to maximize incremental sales.
March 18, 2024 -
Permission granted by Impossible Foods
Impossible Foods has always claimed to bleed red, now its label will
The plant-based pioneer announced new packaging at Natural Products Expo West to attract more meat lovers to its burgers, sausages and chicken.
By Elizabeth Flood • March 15, 2024
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