Wassa, the digital agency and its Innovation Lab in Paris Retail Week 2017 (September, 19th to 21st)
Dencity, Wassa new product will be introduced during the Paris Retail Week 2017.
During the Paris Retail Week 2017, Wassa is launching Dencity: a solution able to detect, count, track and
analyze the human flow inside buildings, through cameras.
Based on Artificial Intelligence and Machine Learning, Dencity is a traffic analysis solution for shopping malls
and retailers. It is structured around 3 modules:
• a characterization module to detect demographic criteria (age/gender) and to count people
• a behavior module to provide information about people flow (footprint, heat maps, etc)
• an analysis module to visualize the data on a reporting platform
The goal is to recover a new type of data linked to people behavior inside shopping areas. Retailers will be able
to connect these data to their sales information, using Big Data algorithms, to improve their customer
knowledge and enhance the visitor experience.
Dencity uses images extracted from video streams to analyze every visitor without any technological limit. If
we compare to Wi-fi or Bluetooth for example, it necessitates people to turn on or to download some tools.
Every person visible on a video can be analyzed by Dencity, and the data about this shopper is directly
available for retailers via the analytic platform.
Wassa will welcome you to the Start-up Village, booth K107.