Rêve En Vert (REV) is a premier boutique selling sustainable style online. Conscious e-commerce - it’s the Net-a-Porter for luxury eco-fashion.
With sustainability in business an increasingly relevant, the launch of the Reve En Vert Crowdcube campaign at the end of this month is a strong topic. You can view their campaign video here - https://www.youtube.com/watch?v=lYNdC7qzS_s
The Stats:
Sustainable Lifestyle brand, Rêve En Vert to launch £350,000 capital raise via Crowdcube to expand its online venture
- Sustainable eCommerce platform, Rêve En Vert (REV), will launch a campaign on Crowdcube in late February to raise £350,000 to fund marketing, PR and product line expansion.
- The global market for online luxury retail is $40 billion. Our research shows that 50% of consumers prefer to shop ethically when presented with the choice. This implies that their addressable market is $20 billion.
- Following a key marketing hire in 2016, REV has experienced non-linear growth in sales and web traffic. The company plans to expand and develop into a globally recognised “hub for Sustainable Lifestyle”.
- “The clothing industry is the second largest polluter in the world ... second only to oil,” Eileen Fisher
- Stats show British shoppers are three times more likely to choose environmentally friendly products than they were in 2011, despite the squeeze on their incomes with the proportion of consumers prepared to pay more to protect the natural world more than doubling to 46% last autumn from 22% in spring 2011, according to Nielsen research. - REV had made sales to 25 unique countries with our three-largest markets being the UK, US and Germany - the fastest-growing online luxury retail markets globally.
London, February 2017.
The “Dream In Green” campaign, which will launch on Crowdcube in late February 2017, aims to raise £350,000 in new capital. To date, its directors have funded the company internally. With the new funding, REV aims to take a more strategic approach to marketing and PR as well as expand its product lines. Looking beyond the next year, REV’s goal is to become a household name in Sustainable Lifestyle.
“With this investment, REV sits on the precipice of huge opportunity in 2017,” says Jean Raazi, CFO. “This is a bold claim, but we can see where this business and opportunity are headed… paired with how the rhetoric around sustainability is increasing, REV is poised and in the perfect position for this kind of expansion.”
REV is committed to promoting a sustainable way of living. Having launched initially as a fashion retailer, working only with conscious creators to address the environmental and humanitarian impacts of the fashion industry, the company sees a gap in the market – consumer demand for ethical and sustainable retail options is exploding and retailers are not taking advantage of this ever-growing trend.
With the Crowdcube investment, REV can work further with other brands sharing their ethos, expanding their current offering—women’s fashion, activewear, beauty, jewellery, accessories and home—into menswear, mother & baby and health & wellbeing. The company will aim to expand this new offering by 20% create more than just a brand, rather a “consumer community” for those who choose to live sustainably and consciously. This is the first step in REV being the hub for sustainable lifestyles they envisage the brand to become.
REV aims to boost their global recognition by focusing on a comprehensive marketing and PR strategy, improving their e-commerce experience for customers, as well as sharing their key messages through interactive online editorial content and celebrity endorsement.
As Co-Founder Cora Hilts says, “We intend to establish ourselves as THE premier online destination for Sustainable Style and Lifestyle”.
About Rêve En Vert
REV has established itself as the premier online retailer of Sustainable Style and do not believe the consumer need sacrifice style for ethics. They are committed to driving awareness of how consumers think about the origins of the products they buy, and exclusively feature designers who operate their businesses with respect for people and the planet. Their highly curated collections deliver long-lasting fashion consumers can feel good about. REV operates on the basis of four tenants it has developed:
· Organic. The use of organic and natural materials is essential to all products, ranging from fashion to beauty. The designers are committed to sourcing the most ethical materials possible, with an emphasis on low-environmental impact and longevity for minimal discard. Organic fibers or garments are made avoiding harsh chemicals and pesticides.
· Re-Made. Both REV and their designers are committed to the idea of minimal waste, meaning they both aim to recycle and upcycle materials as often as possible whilst maintaining the integrity of their products.
· Local. Their designers have an appreciation for their local communities and economies. They produce as close to their studio base as possible in most cases, and pay attention to their local communities and strive to give business back to them. They respect local traditions and ways of doing business. Many support local causes and initiatives, with charity give-back being an important aspect of operations.
· Fair. Respect for the people making the products is key to REV. Their designers reflect this respect and they check for fair factory certification and pay living wages and conduct business in responsible work places. Their designers pay the utmost attention to the details of their production lines and business practices.
As Co-Founder Natasha Tucker sums up, “REV is committed to green business practices as well as working with conscious designers to offer an enjoyable shopping experience in a community developed to promote consumer awareness and wellbeing.”
More information on REV and their journey can be found on the company’s homepage, on Instagram and Facebook, as well as in this recent Vogue article.
About Crowdcube
Crowdcube is the UK’s largest equity crowdfunding platform, which has enabled over 425 companies to be financed by over £171 million in investments and has almost 300,000 registered members. Crowdcube makes it easy and rewarding for everyday investors to back great businesses and help them succeed.
For more information, contact Pandora Paloma at [email protected]