Dive Brief:
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Yahoo has revamped its e-commerce platform for small businesses that includes new design options for mobile and the web, the company announced via Tumblr last week.
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Yahoo Stores pages now use the same SEO as all of yahoo.com and are designed to be established in less then two minutes, according to Amit Kumar, head of Yahoo Small Business.
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The changes also include a new payments processing system and real-time analytics.
Dive Insight:
If these changes are as revolutionary as Yahoo says they are, they could help smaller retailers compete in the still rapidly growing but increasingly complicated e-commerce retail environment.