Dive Brief:
- Gourmet retailer Williams-Sonoma is releasing a new mobile version of its Recipe of the Day in Apple’s App Store.
- The retailer’s iPad app has ranked in the top 10 in the Food & Drink category since its introduction.
- The app is available on a trial basis as a free download for the first month, then offers monthly and annual subscriptions.
Dive Insight:
Williams-Sonoma is releasing a new mobile version of its Recipe of the Day app with help from Culinate, Inc. and Weldon Owen Publishing/Bonnier Corp. Already a favorite app among iPad users, the mobile-optimized version will also offer users a new recipe every day; search tools that help filter recipes based on course, ingredients, dietary restrictions and other criteria; shopping lists and timers; and more.
The app is free to download from the App Store and includes a free month, then goes to a monthly or annual subscription basis. Once downloaded or updated, the app functions offline, allowing users to access thousands of William-Sonoma branded recipes easily.
"The first Williams-Sonoma branded recipe app, Recipe of the Day, will not only resonate with readers familiar with the Williams-Sonoma branded cookbooks, but also with a new, digital-savvy audience who has yet to discover Williams-Sonoma recipes," says Jennifer Newens, associate publisher at Weldon Owen.