Wal-Mart plans to customize website

Dive Brief:

  • Wal-Mart announced Monday planned changes to its website that will increase personalization. 
  • The retail giant's website will feature customizable home pages based on shoppers' past purchases and search history, as well as their location and local weather. 
  • Wal-Mart has been increasing its efforts to improve its website's customer experience, as the retailer has seen promising growth in its e-commerce division. 

Dive Insight:

Many are saying that this move by Wal-Mart is yet another tactic to compete with Amazon, one of the front runners in developing a customizable website for shoppers. As consumers become more accustomed to this type of e-commerce, expect to see more efforts by many to improve in this vein. 

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Filed Under: Technology Consumer Trends E-commerce