Dive Brief:
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Micro-blogging company Twitter Tuesday announced it has reversed declines in number of users and revenue.
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The social network did post a $144.6 million loss, but the news of gains was enough to make investors happy.
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The company has found success as mobile use increases and after making several moves to boost e-commerce capabilities. Twitter's mobile advertising made for a big 81% of its ad revenue.
Dive Insight:
Twitter has turned things around for now, but, as Erik Sherman writes for CBS, the site saw a lot of action thanks to the World Cup, one possible reason that Americans’ use of Twitter is much below international use. Wall Street smiled after this report, but everyone will be watching how Twitter does in the very near future.