Study finds 90% of retail sales occur in physical stores
90% of retail sales happen in physical stores, and 95% of retail sales go to retailers who have physical retail stores, according to consulting firm A.T. Kearney’s Omnichannel Shopping Preferences Study entitled "On Solid Ground: Brick-and-Mortar is the Foundation of Omnichannel Retailing."
Not only that, but two thirds of consumers touch base with a retailer’s brick-and-mortar store before or after buying online, the survey found. The study found that physical stores lead to online sales.
The study asked 2,500 American shoppers of all ages about their shopping habits and preferences.
Yet another study teases out the value of brick-and-mortar retail stores as a preferred place to shop. But a key take away of this one is that physical stores have a value for retailers beyond the sales that happen there, as they drive a significant portion of web and mobile sales.
A.T. Kearney report: On Solid Ground: Brick-and-Mortar is the Foundation of Omnichannel Retailing