Dive Brief:
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Most retailers in Internet Retailer’s top 500 keep their e-commerce tech systems in house, the magazine reports.
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The companies say that outside vendors don’t allow the level of control over customer relationship management that they can achieve in house.
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The e-retailers and retailers with e-commerce say they prefer data that can be used in marketing, merchandising, and fulfillment and that outside vendors are more focused on sales leads.
Dive Insight:
This report by Internet Retailer reveals a disconnect between customer relationship management services offered by outside vendors and what e-retailers actually want and need in such systems. That may change as technology companies get a better handle on what data and tools retailers use and how they use them.