Dive Brief:
- Instagram is offering a companion app called Layout to give users a way to share photo collages, mirror images, and a Photo Booth treatment.
- Among Layout’s early adopters are First Lady Michelle Obama, Victoria’s Secret, and Sephora.
- The add-on joins Hyperlapse, an app that helps users create fast-motion videos, in the Instagram toolbox.
Dive Insight:
Instagram’s new Layout add-on application offers way to create and share photo collages, and advertisers eager to reach the app’s 300 million users have been quick to test it in its first day of release. Brands were also quick to pick up on Instagram’s Hyperlapse, which helps produce and share fast-motion videos.
Victoria’s Secret posted content in the app’s early hours, in honor of National Puppy Day, and Sephora showed a time-lapse collage of makeup application. Layout also allows additional editing functions such as flip and mirror effects.