Dive Brief:
- The Apple Watch sold more units on its first day than the Android Watch sold during all of 2014 — and retail marketers are taking notice.
- Companies such as Zulily and Target are at the forefront of app development for the device, finding simple ways for users to interact with customers on the Apple Watch’s smaller screen.
- The most popular apps for the Apple Watch keep things simple by performing a specific function to enhance the customer experience and little else.
Dive Insight:
Mobile marketers should begin to think about tailoring their communications to the new Apple Watch, according to Forbes. While it’s too soon to declare the Apple Watch an essential part of the marketing mix, it offers options to enhance the consumer’s overall experience with the brand.
Forbes cites Zulily and Target as retailers that are establishing best practices for the smallest screen, allowing shoppers to perform simple operations such as bookmarking items and managing shopping lists made on other devices.