Report: Mobile sales during holiday season grew 59% over 2014

Dive Brief:

  • Digital sales originating from desktops during the holiday season grew 6% in 2015 to reach $56.4 billion, according to media measurement and analytics from comScore. 
  • Mobile spending grew 59% year-over-year to reach $12.7 billion, and overall digital commerce grew 13% to $69.1 billion. 
  • Cyber Monday was the biggest day for online spending for the sixth year in a row, logging more than $2 billion in sales, with the following day, “Giving Tuesday,” coming in second and Black Friday third. 

Dive Insight:

Mobile buying helped e-commerce reach a new peak of $69.1 billion during the holiday season, comScore says, up 13% from 2014’s $61.3 billion. Purchases made via tablet and smartphone jumped 59% to reach 18% of all digital commerce, or $12.7 billion.

The surge in mobile commerce stole some of desktop’s thunder. ComScore forecasted a 9% rise in digital sales made via desktop, but buying on larger screens grew only 6% to $56.4 billion—still 81% of digital sales. The season still posted 16 days with more than $1 billion in sales made via desktop.

Overall digital sales fell just shy of comScore's predictions for 14% growth in e-commerce. 

“If there is an underlying takeaway from this holiday season, I think it will be remembered as the one where mobile 'ate' brick-and-mortar,” said comScore chairman emeritus Gian Fulgoni in a release. “Mobile became an essential shopping channel, nearly doubling desktop in total retail traffic while seeing growth rates approaching 60% year-over-year.” 

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