Dive Brief:
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Consumers are looking at advertised products 19 times more often and accessing retail apps 16.6 more often when they receive a beacon message in stores, according to a report by iBeacon network inMarket.
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Customers receiving a beacon message were also 6.4 times more apt to retain a retailer’s app on their phone.
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InMarket looked at 25,000 consumers’ behavior over 30 days in April and May.
Dive Insight:
Everybody’s been wondering how beacon technology would affect shopping in physical stores, and this inMarket report offers some clues. It looks like the technology is able to provide retailers with a way to interact with customers and cement loyalty.