Postmates CEO slams Amazon's private label push: 'Most of it is crap'

LAS VEGAS—Postmates co-founder and CEO Bastian Lehmann blasted Amazon's growing push into private label products during a fireside chat this morning at the Shoptalk 2016 conference.

The Wall Street Journal reported earlier this week that Amazon is expanding its private label line to include perishable foods, detergent and baby products, among other items, following its recent entry into private label apparel and accessories brands. When asked by LinkedIn editor Caroline Fairchild whether consumers want everything they buy to come from Amazon, Lehmann looked aghast.

"Most of it is crap anyway," Lehmann said. "There's so much crap and boring stuff... the last thing we need is more of the same."

Postmates offers on-demand deliveries from local merchants in major metropolitan markets across the U.S. Lehmann said its service now offers about 1.5 million product SKUs and touches 50,000 merchants each month.

"Our vision is to provide deliveries on a large scale in metropolitan cities, cheaper than you would pay from a large retailer," Lehmann said. "Our platform is open. We don't limit you. We let you hack the city to see what happens next."
Postmates last month introduced its Plus Unlimited service, which offers subscribers free deliveries on orders of more than $30 for $9.99 per month. In addition, Postmates Plus Unlimited subscribers’ orders are pushed to the top of Postmates' delivery queue.

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Filed Under: E-commerce
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