Dive Brief:
- Threadflip, an online consignment marketplace, announced on Monday a $13 million Series B round of funding.
- The Lucerne, CA-based company offers a Concierge Full Service to customers, which sells their unwanted, gently-used clothing online after they send it to the company's stylists by mail. According to the company, over 1000 Concierge Full Service kits are ordered online everyday.
- Threadflip will use the funding to expand its merchandising and operations workforce to help keep up with the rising demand for its Concierge service.
Dive Insight:
While Threadflip exclusively deals with consignment wares, its approach to retail is something to take note of. Rather than just an online auction shop, the company labels itself as a "social marketplace," connecting buyers with sellers in a friendly, rather than commercial, way. It's just another shift towards a more personable and intimate form of retail.