Dive Brief:
- Former Petsmart executive Bruce K. Thorn will serve as executive vice president and COO of Men’s Wearhouse.
- Thorn was with Petsmart for eight years, most recently serving as executive vice president of store operations, services and supply chain.
- Thorn’s résumé also include stints with Gap Inc., Cintas Corp., LESCO, Inc., and the U.S. Army.
Dive Insight:
The move comes as Men's Wearhouse, which has traditionally targeted middle-aged men, is looking to attract younger customers as menswear becomes one of the fastest-growing segments in e-commerce, according to research by IBISWorld. This trend is confirmed by a recent study conducted by Bronto, which found that 30% of men shop online weekly — a figure that's lower for women.
“Bruce brings with him extensive experience and an infusion of new ideas to help us create a stronger company and unlock future growth,” Men’s Wearhouse CEO Doug Ewert said in a release.