Dive Brief:
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Business social media site LinkedIn last week released a free standalone app for iPhone designed to reach job seekers.
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According to a study by LinkedIn, 43% of job seekers have used a mobile device to look for jobs, 27% expect to be able to apply for a job using mobile, and 37% of millennials expect career websites to be mobile-ready.
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The nationwide online survey was conducted by social media recruitment platform Jobvite, which looked at 1,303 U.S. currently employed job seekers.
Dive Insight:
By now retailers are used to using the web for recruitment, but job seekers are all set for mobile, and retailers aren’t keeping up. Just as retailers are make strides in their efforts to optimize their consumer sites for mobile and email-by-mobile, they must also upgrade their recruiting efforts for today’s mobile-ready job seekers.