Lilly Pulitzer offers special Snapchat filters to in-store shoppers

Dive Brief:

  • Snapchat users who check in at any of 31 Lilly Pulitzer stores in the United States can now stamp their chats with one of the designer’s bright prints.
  • Lilly Pulitzer launched the feature on the Summer Solstice, June 21, which it celebrates each year as “National Wear Your Lilly Day.” 
  • The brand will introduce new Snapchat “geofilters” every month through December. 

Dive Insight:

Known for bright prints as well as a mature, upscale clientele, women’s apparel brand Lilly Pulitzer is emerging as one the most innovative promoters in the mobile and social space. In a move that seems to be engineered to attract younger shoppers, the retailer is offering Lilly Pulitzer-print “geofilters” that customers can apply to Snapchat photos when visiting any of its corporate retail stores in the United States.

The brand launched the Snapchat plug-in on “National Wear Your Lilly Day." This year, the brand also asked fans to snap pictures of themselves wearing a Lilly garment and share them on the social media with the hashtag #LillyinSummer.

Lilly Pulitzer has collaborated with Snapchat in the past for a “party” that asked shoppers to contribute pictures of their favorite looks of the season. 

Filed Under: Technology Marketing
Top image credit: Lilly Pulitzer Facebook