Dive Brief:
- Foot Locker’s first mobile app includes a set of 80 “Shoemoji” emoticons depicting various styles of sneakers.
- The app invites users to express themselves in text messages and social media posts to Facebook, Instagram, and Twitter.
- It also features a store locator, e-commerce capabilities, and a release calendar to help sneaker collectors track the latest releases.
Dive Insight:
Foot Locker has released its first mobile app, which features a store locator, social media integration, and e-commerce functionalities, as well as a set of 80 sneaker-centric emoji the company calls Shoemoji. The company will update the animated emoticons whenever new designs are released.
The app also features a Release Calendar and Launch Locator, allowing sneaker fans and collectors to track the latest releases from brands like Nike, Adidas, and Puma, find out where to buy them, and add information to their calendars. The information is a staple of Foot Locker’s Twitter and Facebook feeds.