Dive Brief:
- Costco is trying to attract members in Canada by launching a customer referral program via social media with partner Procter & Gamble.
- The program offers current members a chance to win $20 worth of P&G goods every time they refer a friend for membership in the warehouse club.
- Using technology from Buyapowa, the program gamifies referrals by showing a leaderboard of successful referrers competing to receive additional prizes at the end of the promotion.
Dive Insight:
Costco’s new referral program is using rewards and gamification to attract members in Canada. Powered by technology from social sales platform Buyapowa, the campaign rewards current Costco members with a chance to win $20 in Proctor & Gamble goods for every friend they refer for membership.
Participants can sign up and share the promotion online to get started. Adding a competitive aspect, the campaign also features a leaderboard of successful referrers, who will be rewarded with additional prizes at the end of the promotion. Other clients employing Buyapowa strategies to attract brand advocates include Tesco and NBC Universal.