Dive Brief:
- EVINE Live Inc., the Minneapolis-based teleshopping company formerly known as ShopHQ, has named Penny Burnett to the position of senior vice president and CMO.
- Burnett previously served in merchandising roles with Global Brands Group, Guggenheim Partners’ Lionel brand, Macy’s, and Target Corp.
- EVINE Live is available on to 88 million homes via cable and satellite and streams live as www.evine.com.
Dive Insight:
Penny Burnett has joined the shopping channel and website EVINE Live (formerly ShopHQ) as senior vice president of and CMO. She has more than 20 years of experience in brand development and merchandising from manufacturers and retailers such as Macy’s and Target.
“I believe Penny’s strong track record building businesses across broad categories of product positions her well to lead EVINE Live’s efforts to expand our roster of proprietary brands and diversify our product mix,” said EVINE Live CEO Mark Bozek in a release. “Penny’s retail and wholesale experience and her proven ability to drive both top-line sales and profit should further our growth strategy."